The book by Olga Gutsal ‘If You Jumped, Then Row. How to Give Birth and Grow a Business That Your Grandchildren Will Like’ went out


In her book, Olga Gutsal explains that business is a living organism: ‘Every business project, like a human being, goes through the stages of birth, childhood, growing up, maturity and death. Therefore, it is important for a founder, as the parent of the business, to know what decisions at each of the stages are needed, important to be made, in order to avoid bumps on your forehead in the future, what should be done, so that your business could develop and benefit not only the owners but also the entire society.’

According to the author, when comparing your business with a growing organism, you can see it in a different light, understand at what stage of development it is and what goals should be achieved at that moment.