The 48th FBN Ukraine event took place on September 18-21 in Madrid, Spain

01.10.2024

Spanish family companies are among the most powerful in the world ranking, and FBN has already visited this country several times. This time, the participants of the event visited the main campus of the Santander bank - one of the largest financial institutions in the world, founded in 1857 in Santander. This bank operates in more than 40 countries around the world, and the Botin family is its largest shareholder. FBN members visited the leading business school in Madrid – IEBuzinessSchool; they met the CEO of IEUniversity Diego del Alcázar Benjumea. Additionally and held a session with IE Club Family Business and IE Club Ukraine, during which the president of FBN Ukraine Vladyslav Burda gave a presentation to IE students on the topic ‘Ukraine is in War: Its Historical Causes and the Factors for the Survival of Family Businesses.’ On the same day, a formal reception and an unofficial cocktail party took place at the Embassy of Ukraine in Spain. The visits to the Pascual company founded by the Pascual family in 1969, one of the largest consumer dairy brands in Spain, and to the Alpargatas Alpargatas company, one of the most famous manufacturing companies in the field of footwear and linen products founded in 1907 in Brazil, were fascinating. The headquarters of the latter company for European region is located in Madrid.

The program of the event also included a special coaching session with Alain Goudsmet, the world-renowned mental coach of many Olympic teams and an international performance trainer, several elegant restaurants and a grand stage show, one of the most popular in the world - EI Rey León - The Lion King at the Lope de Vega Theater in Madrid.